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Los Angeles Rams: 5 Reasons They’re On Hard Knocks

By Erik Lambert

Dec 17, 2015; St. Louis, MO, USA; St. Louis Rams head coach Jeff Fisher in the game between the St. Louis Rams and the Tampa Bay Buccaneers during the second half at the Edward Jones Dome. Mandatory Credit: Jasen Vinlove-USA TODAY Sports
Dec 17, 2015; St. Louis, MO, USA; St. Louis Rams head coach Jeff Fisher in the game between the St. Louis Rams and the Tampa Bay Buccaneers during the second half at the Edward Jones Dome. Mandatory Credit: Jasen Vinlove-USA TODAY Sports /
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Mar 4, 2016; Los Angeles, CA, USA; General view of Los Angeles Rams helmet and NFL Wilson Duke football and the Olympic torch at the peristyle end of the Los Angeles Memorial Coliseum. The Coliseum will serve as the temporary home of the Rams after NFL owners voted 30-2 to allow Rams owner Stan Kroenke (not pictured) to relocate the franchise for the 2016 season. Mandatory Credit: Kirby Lee-USA TODAY Sports
Mar 4, 2016; Los Angeles, CA, USA; General view of Los Angeles Rams helmet and NFL Wilson Duke football and the Olympic torch at the peristyle end of the Los Angeles Memorial Coliseum. The Coliseum will serve as the temporary home of the Rams after NFL owners voted 30-2 to allow Rams owner Stan Kroenke (not pictured) to relocate the franchise for the 2016 season. Mandatory Credit: Kirby Lee-USA TODAY Sports /

It’s official.  The next season of the hit HBO television series “Hard Knocks” has found the team it will follow.  The destination?  Sunny California to catch up with the brand newly minted Los Angeles Rams.

Though word continues to filter out that the Rams volunteered for this, chances are they were coaxed along by the NFL, and for a number of reasons.  The Rams have several key factors in their favor that could produce a memorable season and hours of valuable public relations work they won’t even have to pay for.  Here are just a few from the top that were likely used in the discussions.

Los Angeles

Doesn’t anybody find it just a little bit convenient that  the same year this team makes the move from St. Louis to its new home in the gleaming west coast metropolis of Los Angeles that they end up the sports’ most viewed off-season TV show?  One would think the NFL is trying to sell their decision and want to get local fans a look into the team they’re about to inherit.

Beyond that, L.A. is the best marketing town in the country.  The additional exposure it’s bound to bring is great from a public relations standpoint and of course a money standpoint.  Los Angeles brings publicity, and publicity means dollars.  Like Spaceballs 2, the league is always about The Search For More Money.

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